Why your hotel needs it

Imagine a traveler looking for a hotel in your city. They are full of options for online travel agencies (OTAs), but your hotel is nowhere to be seen. This is where meta-study comes to preserve the day. Now, you’ll think what the hell is metasearch and how it differs from online travel agencies. Let us break it down for you.

in short Hotel Meta Research Trivago is an advanced search platform that aggregates hotel prices from OTA and other sources to show travelers a wide variety of deals.

Different Otasusually advertise hotel rooms for senior committees, metasearch engines cannot process bookings directly. Instead, they show a variety of price options, including hotels’ own website prices, providing hoteliers with a larger pricing strategy as it allows them to monitor competitor prices and adjust their pricing accordingly. Meta-search is also beneficial for travelers, as they can only search for hotels on a combined platform and compare them.

For independent hotels, Metasearch is a game-changer. It provides more control over visibility and cost, allowing them to compete with OTAs, attract direct bookings, and avoid huge commission fees per booking.

How Metasearch works:

1. Travelers search for hotels on metasearch engines.

2. The platform displays rates from the hotel’s own website as well as OTA rates.

3. Travelers click on the cheapest deal and redirect it to their respective websites to make reservations.

One of the most important differences is that unlike OTAs, metasearch cannot process bookings (i.e. travelers cannot book hotel rooms on them). They are redirected to the hotel’s website or booking sites that are promoting the deal.

This is why independent hotels are crucial to playing field with OTAs:

You can promote your own website price and drive instead of losing traffic to your OTA More direct bookingimprove profitability and reduce dependence on OTA.

2. Transfer balance is good for you

OTA leads search results, but Metasearch provides the right visibility you need for your hotel.

3. Optimize cost-effectiveness

Metase search provides flexible per-site paid models, such as Trivago’s Rate connection It means that the hotel only pays a direct booking commission after check-out from the hotel.

Unlike OTAs, because OTAs can control the guest experience, because bookings are made directly on their website, Metasearch drives traffic directly to your website based on your hotel’s ad list, thus facilitating your brand business.

Now that you have learned about meta-research, how it differs from OTAs and is good for your hotel business, why not give it a try? Here is a simple way to start a meta-study:

1. Choose a platform: OTA cooperation with Trivago. **

2. Optimize your website price: Ensure competitive pricing to attract direct bookings.

3. Monitoring and Adjustment: Use analysis to refine your strategy and improve your results. For example, Rate Insights, which is an advanced feature of Trivago Commercial Studio+allowing you to monitor and compare prices for top 5 competitors on 8 OTAs.

*To appear in Trivago, independent hotels must work with OTA. The listing on Metasearch helps expand hotel operators’ portfolio and overall reach. and Rate connection Advertising campaigns, hotel website prices can also be advertised.

In short, Metasearch is a game changer for game operators that helps you compete with OTAs, drive more direct bookings and enhance your brand business. By leveraging the right meta-study strategy, you can increase your hotel’s visibility, reduce your reliance on third-party platforms, and have complete control over the relationships and experiences of your guests.