Songkran is coming, water fights, joyful crowds and…extra towel requests are coming too!
Every year during Songkran, Thailand welcomes millions of travelers eager to experience fun and traditions, filling streets, temples and yes hotel rooms!
according to Bangkok PostsAverage booking value during Songkran 2024 A staggering 30% surgethanks to longer trips and more packaged itineraries. For hoteliers, this is more than just a statistic, it is a once-in-a-lifetime opportunity.
Whether you’re in the bustling streets of Bangkok, the tranquil beach of Krishbread, or the cultural center of Chimmai, Songkran attracts families and international travelers ready to indulge in the celebrations.
However, huge competition comes with huge competition.
🤔 So the question is: How are you ready to influx?
If you are still relying on routine operations, you may miss the major opportunity to attract and satisfy your guests during this high-risk period.
This guide explores actionable strategies, expert insights, and modern technology tools to help you maximize booking, optimize operations and deliver a memorable Songkran experience.
Let’s dive in!
Why is Songkran a hotelier’s gold mine?
The traditional Thai New Year Songkran spans three days (April 13-15), but often extends to week-long celebrations in tourist hotspots such as Pattaya and Phuket.
Thailand’s beloved festival sees influx of international tourists and local travelers. From the streets of Chiang Mai’s old town to the bustling water on Silom Road in Bangkok, this is the time when Thailand is truly alive.
- Tourism influx: From the wild water war in Bangkok on Khao San Road to the cultural parade of Chiang Mai, Songkran attracts millions of travelers from Thailand and around the world. Cities like Pattaya and Phuket have become party capitals, while quiet provinces such as Ayutthaya have attracted heritage lovers.
- Extended accommodation: Songkran fits with the school holidays, which is a great time for families to plan long-term vacations. The city escapist heads to the quiet beaches, while the adrenaline addicts are bustling.
- Cultural Pride: Thai travelers often go home to celebrate with their families, creating demand in the city, not just tourism hubs. As a savvy hotelier, you have the perfect recipe for packaging properties.
With Songkran in one of April, the hottest months of the year, travelers crave a cool experience in every sense of the word – your hotel can offer that.
During Songkran, travelers not only stay longer. They spend more. Whether it’s luxury accommodation, exclusive dining or a healthy experience, Songkran visitors are eager for it all.
Tips for improving Songkran booking and delighting guests
1. Create an exclusive Songkran package
“Songkran Splash & Stay!”
Irresistible packages are available that blend accommodation with local experiences, including water struggles, Thai New Year rituals and cultural tours. Special privileges are offered, such as early check-in, late admission or free breakfast to add value.
Tailor package for different types of travelers: people seeking adventure, families and couples. These carefully selected products make guests feel like they have gained an all-inclusive experience, not just a room.
Also, don’t forget to promote them before the festival through your website, OTA and social media platforms to drive bookings and cause buzz.
2. AI-driven personalization
Leverage AI tools to analyze guest preferences and create personalized experiences.
Use AI to track their past reservations and recommend tailored offers based on their history, such as room upgrades or visits to events themed on Thornland.
For example, AI could recognize a returning guest and offer them a “Songkran Special Experience” package that includes exclusive access to local events!
3. Attracting social media challenges
Before Songkran begins, use social media to build excitement and boost bookings. Create fun and engaging challenges, such as the Best Water Wars competition on Instagram where participants can win discounts or stay for free.
Users are encouraged to share their Songkran experience at your hotel and mark your property for a chance to show up. This approach not only increases brand awareness, but also increases guest interaction and loyalty. Guests participating in social media are more likely to book when you see the active, vibrant atmosphere you provide.
4. Flash Sales with Countdown Timer
Nothing sells faster than the countdown timer ticking. In the weeks leading up to Songkran, host scheduled promotions offer huge discounts or exclusive packages for a limited number of rooms.
Use bold and compelling language “Songkran Countdown: Save 30% by booking in the next 48 hours!”
This sense of urgency encourages quick decisions, resulting in more early bookings.
5. Focus on seamless online booking
Make it easy for guests to book their Songkran online booking using simple, mobile-friendly booking engine. Provides fast, secure payment methods and a simplified booking process. Make sure your website highlights your Songkran products and provides clear details about packaging, price and availability.
To make the transaction sweetened, instant confirmation and digital itinerary are provided at booking. By reducing friction during the booking process, you can make it easier for guests to choose your hotel first and let them come back in the future.
Improve operational efficiency with modern tools
1. Prepare with a powerful PMS (Property Management System)
one High performance PM like Ezee Absolute Simplify all hotel operations – From managing bookings to butler tasks, the system ensures efficiency. Additionally, you can take advantage of it:
- Automatic visitor communication: Send personalized songkran greetings or update before arrival.
- Seamless integration: Effortlessly connected to OTA and payment gateway for smooth transactions.
2. Optimize your online visibility
invest Channel Manager like Ezee Centrix Manage hotel inventory on multiple platforms. Enjoy such as:
- Real-time update: Prevent double booking and inventory mismatch.
- Dynamic pricing: Adjust the rate immediately according to the needs.
3. Improve to mobile solutions
Leverage YCS mobile app Easily sell and visitor. Let travelers move in-house, expand accommodation or order room service with just a single tap.
4. Embrace AI-driven revenue management
YCS tools Revenue Management System (RMS) Analyze booking trends, competitor interest rates and market demand to optimize pricing strategies during Shonkran peak periods.
Professional tips for professional visitor experience
- Festive: Decorate your property with a Thornland-themed decor and provide free water guns or garlands.
- Focus on health: including assisted post-relaxation packages such as massage and yoga classes.
- Stay sustainable: Provide environmentally friendly water play options such as biodegradable water balloons.
- Amplify marketing efforts Use social media to exercise It’s like hosting the “Best Songkran Splash” competition and rewarding user-generated content.
- Use similar hashtags #songkranstaycation or #splashwithus.
- Partners with influencers: Work with local influencers to showcase the Songkran atmosphere of your property.
Final Splash: Get ready for Songkran 2025!
Songkran is not only a festival, but also an opportunity to shine as a hotel leader. By combining local expertise with cutting-edge tools, you can maximize your reservations, keep your guests happy and secure your loyal customers.
So, for Sonkran’s promise of splashes, smiles and success. Your guests are ready- Are you?
Happy Songkran! 🎉
