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Travel is making a comeback!
Globus brand collection inspires travelers to reunite with the world and the iconic landmarks they miss
Littleton, Colorado – May 18, 2021 – Thanks to tremendous advances in science, more than 60% (60%) of U.S. travelers are vaccinated and 70% (70%) of world travelers are in a “travel mindset.”* As enthusiasm builds, Americans are once again showing a propensity for travel. The Globus brand collection, consisting of the award-winning Globus, Cosmos, Avalon Waterways and Monograms, is also attracting attention, inspiring travelers to plan an epic return to the world they have been missing and rekindle romance through travel.
“People love to travel. That’s what we talk about; what we look forward to,” said Steve Born, chief marketing officer for the Globus family of brands. “In fact, travel is the second most searched topic on the Internet. For over 90 years, Globus The brand family has been sharing its love of travel with hikers around the world. This recent detour has been difficult for us and them, but it also reminds us how much we miss our long-lost love. As more and more people visit countries around the world, we can finally shake off the blues and make plans for moving experiences. It’s time to put down our handheld devices and regain our passion for face-to-face communication for the world we miss and the people who miss us too. The destination has plans to return.”
with its new marketing campaignunveiled today, puts the spotlight on world-famous landmarks including Michelangelo’s David, the Sphinx, the Eiffel Tower and the Easter Island statues, singing to travelers with Player’s “Baby Got Back” serenade. The Globus family of brands hopes to inspire travelers to reunite with the world.
Perhaps no travel company is more interested in sparking a comeback in the travel industry this year and in 2022. Together, Globus, Cosmos, Monograms and Avalon Waterways offer travelers more than 500 vacation itineraries in 70 countries on six (6) continents, from river and boat cruise resorts to guided and package vacations.
“Last year, we introduced more ways than ever to explore, discover and enjoy the world’s most spectacular destinations,” said Bohn. “From the launch of ‘Choice Touring by Globus’ in Europe and North America to the global expansion of our ‘Undiscovery’ series of tours and the launch of new Storyteller sailings hosted by celebrity hosts; Active on the world’s most popular waterways & Discovery vacations, as well as special interest cruises in partnership with Avalon Waterways, the Globus brand collection is ready to help travelers leave the ordinary behind and reclaim the unexpected.
To learn more about the company’s vacation offerings, or to be inspired to plan your travel return, visit www.PlanYourComeback.com.
*Statistics from Destination Analytics
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