Stuttgart, March 25, 2025 – German-based hotel group McDreams revealed that it is operating successfully 131 rooms Hotels in Stuttgart only three On-site staff – 84% Less ownership than before.
Made it possible with the ideal technology stack of ideal technology partners, including ideal technology stacks like Magic, Häfele and IMS Connect.
Previously operated as an ibis hotel 19 Staff, McDreams Stuttgart transformed into a hyper-lean model after reopening in September 2024. By adopting a fully integrated technology ecosystem that automates guest interactions and all backend processes, McDreams is able to significantly reduce manual workload and increase overall efficiency without increasing overall efficiency – without improving service quality.
Like magicthe guest experience and operation platform is the hotel’s central hub, connecting all partner systems to one place. Its unified operations management dashboard automates 80% of daily employee tasks, while intuitive web-local apps allow guests to manage their entire stay.
Havlea global leader in access control solutions, provides smart access technology that allows keyless room access through mobile devices and secure access to public areas and lockers. Its “upgraded” storage system allows hotels to provide amenities on demand, unlocking new Upsell opportunities while reducing unnecessary cleaning and resource use.
IMS connectionIs an expert in hotel technicians, providing high-speed Wi-Fi and smart TV solutions through casting to ensure seamless connectivity and entertainment. Its network supports guest and hotel operations and integrates with Häfele’s Smart Access and McDreams’ security systems for 24/7 remote monitoring.
With McDreams Stuttgart’s Tech stack, convenience and ease of use begin Guest Books. Each customer checks online, receives a digital room key, and communicates with hotel staff via chat or AI-assisted voice support. AI-powered phone system “Lisa” integrated with magic 10,000 McDreams Group’s monthly guest inquiry until 50% No human intervention.
Even if it only runs three Staff, McDreams Stuttgart’s occupancy rate and guest satisfaction performance improved. Compared with the ex, the guest’s rating has been from 7.7 arrive 8.1 Within three Reopening for a few months. Super light operation also means McDrim can maintain its financial performance even in the low season.
Average occupancy rate for McDreams Stuttgart since opening last September 77%rise to 86% March this year.
McDreams plans to replicate the model with the same partner at two newly signed hotels in Nuremberg and Würzburg.
McDreams CEO Dominik Klein said: “Hotels have traditionally required large teams to function smoothly, but by using the right ecosystem of technology, we’ve transformed our operations to be extremely lean and efficient. And we do this without ever compromising on service quality. Guests experience a digital-first stay, with online check-in to keyless room access and AI-powered guest support. The industry is evolving fast and we’re proving how technology can be the foundation of a scalable modern hotel business and superior guest experience.”
Like Magic CEO Markus Feller said: “Our mission is to enable a digitally seamless hotel experience that feels effortless for both employees and guests. Our platform integrates all critical operational systems to create an efficient hub that automates 80% of the day-to-day tasks of employees while digitizing guest travel. Together with our partners, IMS Connect and Häfele, we provide simultaneous work, making our work well delivered a good service. The ongoing workforce shortage, the future of hospitality is a significant impact for small teams.
Jean-Francois Pauly, head of Häfele project solutions, said:: “The best innovation happens when the right partners are combined with a shared vision. As a full-scale service provider with over 30 years of hotel experience, Häfele stands out because we understand how hotels operate, how spaces operate, how they utilize, and how early decisions affect the “total cost of ownership”, both of which can remain technically and financially powerful for operators. Actions can access rooms, common areas and storage rooms through smartphones, allowing our smart furniture accessories to be further accessed and using cloud-based access controls and smart room customization, including smart and cost-effective lighting solutions, we can bring smart furniture and we will be excited.
Denis Ahern, CEO of IMS Connect, said: “The hospitality industry has moved from digital-first to digitally seamless. A high-performance digital infrastructure in hospitality is now a basic necessity. Guests expect the same level of connectivity and entertainment they have at home and our technology ensures they get it. At McDreams Stuttgart, we provide ultra-fast Wi-Fi, seamless content casting and a smart TV experience designed for a mobile-first World. Combined with our open network allows for an approach to integration with other smart hotel systems such as Magic and Häfele, and we create an easy digital experience for our guests and employees.”
