Mattel
As Mattel celebrates its 80th anniversarythis iconic toy maker dazzled attendees at the 2025 New York Toy Fair, and the Disney Princess lineup is amazing. At the heart of the showcase is the company’s ongoing expansion of the Disney Princess and the franchise license, which returned to Mattel in January 2023. Focusing on Mattel’s latest Disney Princess products, with an emphasis on innovative, romping and immersive storytelling, the imagination of their details and lasers for young people.
Royal Riding: The Little People in the Musical Carriage of Disney Princess Para Alon®
The most eye-catching discovery is LittlePeople® Disney Princess Pull-Along Music Carriage ($39.99). This whimsical design toy, styled like a classic carriage, is both mobile and provides interactive storytelling. When it opened, it turned into a decorative game with Disney-style music and sound, providing an immersive experience for younger fans. These dramas can accommodate up to 10 small characters, encouraging children to bring their favorite characters in magical adventures – Belle, Rapunzel and others.
Related: Toy Fair 2025 celebrates games and innovation in New York City
Disney Princess Core Doll: Classic Charm with Modern Details
For those who cherish the eternal elegance of Disney Lead Ladies, Mattel’s Disney Princess Core Doll ($9.99) is now available. Each stylish doll can be posed and dressed in an iconic glitter that reflects the magic of her respective stories. The attention to detail goes beyond the doll itself, as accessories including shoes and headdresses offer other ways to bring a beloved story to the kids.
Disney Princess Pet Palace Drama: Fairy Tale Home for Furry Friends
Start launching Autumn 2025this Disney Princess Pet Palace Drama ($44.99) offers a rich gaming experience, more than 26 inches (65 cm) wide. This delightful scene features seven themed game areas designed to accommodate a range of beloved animal companions from Disney movies. Included in the collection Pera The mouse comes from Cinderella,,,,, Maximum The dog comes from Little Mermaidand Pascal Chameleon from Confusedmake sure kids can recreate heart-warming moments between the princess and beloved pets.
Enchant Pink Cinderella Doll: A Wave of Magic Wand
For fans of the transformational fairy tale, the upcoming Enchanted Cinderella Doll ($24.99), Arrival Autumn 2025expected to become an exhibition hall. This special edition doll recreates one of Disney’s most iconic moments CinderellaWhen the spell of the fairy godmother turns Cinderella’s rag into a dazzling abyss. With the waves of the stage (even the kid’s hands), the doll’s clothes illuminate in a colorful light show, accompanied by fascinating sound effects, capturing the awesome magic of this beloved film.
It’s a magical year for Mattel and Disney fans
Mattel’s latest Disney Princess Collection encapsulates the wonders, adventures and elegance that have made these characters beloved for generations. By blending classic storytelling with innovative gaming experiences, the brand continues to create essential toys that inspire creativity and imagination. With Mattel marking 80 years of excellence, these new Disney Princess products reinforce their legacy as the leader to bring dreams to life, at one time a charming toy.
For those who are eager to bring home magic Disney Princess Core Doll Already available, and Pet Palace Drama and Enchanted Cinderella Doll It will arrive in autumn 2025. The lineup is such a fascinating lineup, young Disney fans have a lot to look forward to in the coming year.
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