Marriott International Marriott announced the series, a new soft brand focused on “well-executed basics.”
The collection covers medium and upscale hotels, promising clean and comfortable rooms, free WiFi and Daily Coffe or Tea, and offers a selection of properties, as well as free breakfast, fitness center, meetings and event spaces.
The brand will debut in India through its Indian hotel management company Concept Hospitality Private Limited.
Under the agreement, three flagship brands of the Concept Hotel – ferns, ferns and ferns – will be specifically linked to the collection of Marriott India.
As part of the arrangement, Marriott will make a small equity investment in the concept hospitality. Founded in 1996, Concept Hospitality has 84 hotels.
Marriott CEO Anthony Capuano called India a “key growth market” and added that the concept partnership is “a strong foundation as we hope to accelerate growth in series for Marriott’s collections in other markets around the world.”
Marriott said it was in an “active discussion” with hotel owners about introducing the Marriott brand into the United States, the Caribbean, Latin America, Europe, Europe, the Middle East and Africa.
Other soft brands at Marriott include the Signature Series, Tribute Portfolio, Design Hotels and Magm Collection with Marriott Bonvoy.
