Jamaica Tourism Commission pays tribute to human touch…

Its tourism director said the human element was “irreplaceable”

Donovan White, director of tourism at Jamaica, highlighted the importance of human touch in travel and tourism despite the increase in artificial intelligence (AI).

Over the past decade, artificial intelligence technology has made rapid progress and increasingly integrated in all sectors, including tourism.

He spoke at the Global Tourism Resilience Conference. Utilize, generate artificial intelligence to achieve tourism resilience.

He said:Since its emergence, the tourism industry has leveraged AI to improve customer experience, reduce costs and simplify operations and has been changing the industry.

“But the human element of travel is irreplaceable. Only people can provide insights, such as the best time to visit a travel location, they incorporate the best drinks in a hotel or provide the best price through personal connections. AI can’t Choose to increase these complexities.”

Several industry experts in the AI ​​field presented the transformative impact of AI in strengthening the various challenges facing the tourism industry.

It also examines how AI technology can be used to enhance predictive analytics and automate customer service.

White added: “Jamaica’s tourism industry is embracing these new AI technologies to make booking and enjoying our destination easier.

“A recent development is that our AI-powered chatbot (virtual Jamaica travel expert) offers 24 hours of customer assistance on jamaica.com and now has conversations in up to 10 languages.

“The enviable 42% of visitors in Jamaica is due to the hospitality of our people,” said Donovan White, the tourism director of Jamaica.