At 27, Jake Paul has amassed $26.6 million Instagram 17.8 million fans Tik Tok Nearly 20.7 million fans Youtube Subscribers. When he started in the content creation field, the profit model was just beginning, and he successfully accumulated nearly 2 billion views Started making comedy videos on Vine (RIP) around 2013.
Ten years on, Paul’s consistent work ethic has taken him from influencer to entrepreneur to professional boxer, and on Saturday, he defeated former UFC fighter and bare-knuckle champion Mike Perry in a bout. Sixth round TKO victoryand Boxing Hall of Fame member Mike Tyson On November 15, the event will be held Netflix.
It seems like Paul isn’t just about comedy and pranks anymore.
“It’s surreal, it feels like all my hard work is starting to pay off,” Paul said. entrepreneur via video call. “I’m honored to be in the ring with Mike Tyson. After 12 to 15 years of hard work, I finally opened this door. So it shows that you have to start step by step to grow into this person, you can’t even believe you are doing these things.”
Jake Paul attends Michael Rubin’s annual Independence Day party in East Hampton, New York, on July 4, 2024. (Photo credit: Gotham/GC Images)
When the Tyson fight was announced, Paul became Most likely to winBut his reaction wasn’t that of an unbeatable heavyweight — he was just happy to be here. Yes, he said he was scared to fight Tyson.
“Fear is always there, and you’re always going to be afraid,” Paul said. “I was afraid to fight Mike Tyson. I was afraid to fight Mike Perry. You need to be brave enough to fight when fear never goes away. You have to embrace it and let it motivate you and not let it stop you from making the best decision of your life.”
Despite this, he remains controversial. Reporting Allegations Internet scams, abusive behavior and vandalism.
His videos Photographing protests During the 2020 pandemic, the FBI Search his home Paul was indicted for a robbery at an Arizona shopping mall in 2021. Paul was charged with criminal trespass and unlawful assembly.
After investigation, the U.S. Attorney’s Office ruled that he Won’t Facing federal charges.
Around the same time, Paul nervous He threw a big party with the mayor of Calabasas, California, despite social distancing restrictions during the pandemic.
Despite the setback, Paul did not stay away from the spotlight, but instead saw it as a lesson. net worth The current valuation is $34.3 million.
Jake Paul, Brand Builder
Paul owns four businesses — Sports Betting App BethelVenture Capital Fund Anti-Fundsports promotion company The most valuable promotion — Now his latest product is a men’s body care line, W, which he sells direct to consumers Walmart, Launched in June.
On Tuesday, his company announced that W is valued at $150 million and has raised $14 million in funding to date, with participation from Fanatics CEO Michael Rubin, Paris Hilton, Celsius CEO John Fieldly, tennis stars Nick Kyrgios and Naomi Osaka, and rapper Lil Durk.
Paul said: “I knew nothing at the beginning, I just learned a little bit every day, accumulated knowledge, applied all the knowledge I learned, and worked harder than my peers.”
Paul likens the W product to “a new, better version of Axe for millennials.”
“We’re going up against these established brands that are owned by large conglomerates. We’re coming into the market with new strategies and new ways of marketing,” Paul added. “There’s a lot of room to change the status quo, to innovate products and to attract a younger male audience, which is my audience.”
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Paul’s marketing skills aren’t for everyone (he was almost attacked sharkAnd filmed Polygraph Test on Instagram), but what they felt was his true identity and his already sky-high social media influence.
“I think people should just be themselves. Being authentic is key to success, show your failures, show your mistakes, tell your story,” Paul said. “People can relate to the struggle, and I think that’s something that a lot of entrepreneurs lack.”
Paul says that when he was a teenager making videos on Vine a decade ago, he foresaw how big the influencer economy would one day become. He was right: E-commerce U.S. marketers’ spending on sponsored social media content is expected to grow 16% this year to $8.14 billion.
“[Back then]the numbers speak for themselves,” he said. “We’re Viners, our Vines have millions of views and get paid $2,000 for a video, but a commercial on TV might get 500,000 views and they get paid $100,000 or $200,000.”
Paul said he knows that ultimately digital “is going to be the most important thing,” and influencers and creators will become more valuable. “And that’s becoming a reality,” he added.
Paul said his first paycheck was $300, which he used to buy Christmas edition LeBron James sneakers and a Diesel watch.
“You have to accept it and let it motivate you and not let it stop you from making the best decisions in your life.”
Entering the business world will inevitably lead to a large number of opponents.
“I [was] I was afraid to bring ‘W’ into the world and see how people would receive it,” he said.
Paul said he heard a quote a few years ago that entrepreneurs are best at covering up their mistakes, learning, and moving on, and he tries to remember that quote when things get tough.
“It’s not easy, every day is hard,” Paul said.
related: Jake Paul reportedly earns huge paycheck for fighting
He may just be struggling temporarily with his old reputation: after all, he knows the Internet is forever.
He said: “I hope people see me as a model of the American dream. For more than ten years, I have been persistent in pursuing my dream, and I have never stopped after failure. I have always persevered.”
