Key points
- Booking holders are actively working with large AI companies to keep travel search and marketing changing.
- The company will redistribute AI, advertising, Asian expansion and offset platforms after achieving significant cost savings.
- Booking Holdings reports that its alternative accommodation division is growing faster than Airbnb, although the definitions of these products are different.
Summary
By partnering with leading AI companies and preparing to get rid of traditional Google search ads, booking holders are adapting to the evolving travel search landscape. The company is reinvesting savings into AI development, advertising programs, Asia’s expansion and its counterbalanced platform. Additionally, booking holders claim that their alternative accommodation business is growing faster than Airbnb’s business, although they define such accommodation differently.
