As Atlas Ocean Voyages Moving the ship out of the fleet, the new expedition is exploring options for a larger new ship course, but “but not too big.” CEO James Rodriguez.
“We don’t want to go crazy. In this industry, we’re hitting a niche with smaller yacht-style cruising, so we don’t want to move out of that niche for us,” Rodriguez said.
The luxury expedition currently sails three ships, each with less than 200 passengers to Poland “Epicurean Expeditions” In Europe and “Cultural Adventure” In destinations such as the Caribbean, South America and Northern Europe. A spokesman said it plans to reveal its future ship ambitions in the second half of the second quarter.
Atlas has made some ship decisions recently. Recently, it stood out from the fleet, the latest ship, the world seeker, is still under construction. Have a lot of power, this line Sell the seeker to Fengxing Cruisewhich will be renamed as Star Seeker and will be launched later this year.
In another move to reduce capacity, the line will Rent its World Travelers to Quark Expedition From the end of 2026 to March 2029, three seasons of the Antarctic season. Quark currently leases World Explorer from Atlas’ parent company Mystic, which will sell and transfer the ship to Windstar by the end of 2026.
Rodriguez said the ships on board created the result of mysterious delivery of new vessels to the Atlas brand during the pandemic before the new luxury line was established. Atlas launches in 2021 From 2020 to 2022, a new ship will be occupied every year. Sales and long-term charter will leave the Atlas by the end of 2026 when the two ships sailing expeditions down in the Antarctic season.
The Seekers’ Sale and Voyager’s Long-Term Charter are part of Quark, which includes tilting its Charter business. Atlas hit a record 2025 charter sale, the line said. Rodriguez said the small ship on this line is just the “perfect” scale of affinity groups and incentive programs.
Navigate thick water
Although Atlas Ocean Voyages has many fans in the deal now, it’s hard to break into Adventure cruise market during pandemic.
Rodriguez said the luxurious route struggled with demand and had to offer cheap prices to convince travelers and consultants to take the opportunity to climb the line they had never heard of.
Now, nearly four years later, Atlas’ Cruises are for sale at a higher price. He said the young line also entered more than 70% of 2025, with 85% bookings on Mediterranean navigation and strong chartering operations.
“We’re where we need it,” Rodriguez said. “New brands always have to prove themselves, and we’ve actually been doing well.”
However, the ordeal of the department is not over yet. The brand has encountered some negative reviews this season due to weather reasons, as guests may report that other boats are landing due to weather reasons.
Rodriguez acknowledged this and said it was caused by an ambitious itinerary, which included visits to the Falkland Islands and the Antarctic Peninsula. Atlas has made some adjustments to either lower the scope of certain travel in the area or add more days to similar itineraries, he said. A spokesman said the line is in talks with affected guests to get the situation right.
“We do compete with the weather there. Sometimes we miss the landing site, or sometimes we just parade the zodiac. But, most of the time, people know, because of this part of the world.”
But agency owner Eric Bell We can go Not everyone understands it in Corpus Christi, Texas. At the time he had about 20 clients considering Atlas Cruise, and about half of them changed plans after hearing a missed landing.
Beyond the two poles
Although Bell can reach up to $1 million per year with Atlas business and customers give him glowing comments, less than 20% of Atlas Cruise booked at Atlas Cruise. He said the reason was simple.
“College of people [Atlas] “With Antarctic, that’s all.
Kurt Crowl Travel Leader Palm BeachFlorida sells a lot of maps, but he also has difficulty selling their cruises outside Antarctica.
Crower said Atlas lacks name recognition, which hurts brands in places like Europe where there are more and larger luxury lines for customers to choose from.
He said he suspected that the smaller size of the Atlas vessel might also be a factor. He said the boats might be great in Antarctica where travel and wildlife exploration entertainment, but guests traveling in Europe want more dining and entertainment options, as they found on the larger luxury line boat.
“Our challenge is to get people to try outside of Antarctica. Even in Antarctica, it’s hard sometimes because people just don’t know the brand,” Crower said. “I don’t know what they can do in competitions around the world, but I do feel like I’m selling them for Antarctica every day without hesitation.”
Rodriguez said the longer port of Atlas remained in medical care, allowing guests to taste local food and entertainment, emphasizing those “real cultural encounters.”
He encouraged the consultants to continue to share customer feedback with the bank. “Together, we can emphasize the benefits of cruising [in Europe] Rodriguez said he is effectively positioning himself in the market.
