At the recent Coldplay concert in Ahmedabad, our two YCS teammates had a very different experience. A strategic planner, Yash Karwa, booked a premium early, but received major hotel attractions. Meanwhile, Adrita thought she could wing and ended up skipping the hotel like a backpacker, trying to find a decent room. the difference? Timing and pricing strategy– Let’s dig.
Fans weren’t the only ones singing when Coldplay announced their first concert in Ahmedabad Viva La Vida. Hotel operators throughout the city wiped their hands in the Gleece, and a large number of concert visitors were expected to find a place to crash after getting out of trouble Fix you In Narendra Modi Stadium. About 170,000 Visitors outside Ahmedabad participated in the Coldplay concert held in Ahmedabad, Gujarat from 25 to 26 January 2025.
Oh, what a flood that was! Finish 223,000 Attendees, the event became the band’s largest show to date, smashed the record and sent demand to the hotel room through the roof.
Some hoteliers won big prizes while others? Well, they put the money on the table. That’s how-
Grand Stars Rises: Who can be right?
At this scale, the biggest mistake a hotelier can make is keeping the room static electricity. Smart people know better. A few months before the concert, they saw demand building and began to adjust their prices accordingly. As the event date approaches, hotel prices soar. Some five-star property charging Rs 70,800 per nightjumping up from their usual 10,000-12,000 rupees.
Yes, you read it correctly! Even mid-distance hotels have greatly increased their rates, which in just a few nights, is three to four times their usual income. These hoteliers expect demand, implement dynamic pricing and keep an eye on competitor pricing. As a result, they ensured to get full occupancy at a premium rate, thus achieving record profits.
Here’s an ultimate guide on hotel dynamic pricing strategies
Hotel operator’s error: Who missed the mark?
While some hotels drive the wave of demand to huge profits, others miss the boat altogether. Some hoteliers were hesitant and uncertain about the price increase, while others failed to respond in a timely manner.
Instead of gradually increasing interest rates, they kept the price unchanged, assuming that the room would be sold out anyway. When they realize their mistakes, it’s too late. High-paying guests have already booked elsewhere, leaving them empty rooms, or worse yet, last-minute panic discounts barely pay for the operating expenses.
Not only do these hotels lose potential revenue; they also strive to compete with the attributes that adopt data-driven approaches.
Ironically, while some hotels paid months in just a few days, others had barely soared in revenue. The difference is not luck; lack Carefully planned revenue management strategy.
Enter AI-driven revenue management: Ezee Mint AI
So, what separates a lot of profit from a hotel that has almost no bankruptcy? The answer is simple: Intelligent revenue management system.
Gone are the days when pricing is just a guess game. Today, AI-powered tools Ezee Mint AI Allow hotel operators to analyze demand trends in real time, update housing prices dynamically and monitor competitor prices in seconds.
Used hotels AI-driven revenue management Ability to strategically adjust pricing. Instead of relying on intuition or last-minute adjustments, they let the data do the job. The best price per room ensures maximum profitability while maintaining high occupancy. Those who advocate technology make more money. They make prices effortless and turn market demand into carefully planned revenue growth.
Final website: Lesson?
Coldplay concerts in Ahmedabad are the perfect case study in revenue management. Some hotels adapted, strategy and played a role, while others were hesitant, sticking to outdated pricing methods and missing out. Good news? Still have time to do it right. and Ed Sheeran’s trip to India has just been announcedanother wave of eager travelers is coming. Demand for hotel rooms will surge again – will you seize the opportunity this time?
Stay tuned for our next blog where we delve deeper into dynamic pricing strategies and how to make the most of high-demand activities like Ed Sheeran’s The Mathematical Tour!
