The Health Tourism Association defines a healthy destination as “a geographical area that promotes and promotes health is an integral part of life in the community and economics of the region.”
Back in 2019, the WTA unveiled a list of nine-point assets and attributes that the world’s geographical region should have when seeking to push itself to consumers and healthy destinations. The list was updated to 10 in 2024.
Here is a list of 10 points needed to sell a geographic area as a healthy destination:
- Safe/safe environment in perception and reality
- Clean and sanitary infrastructure for locals and visitors
- Quality of life for locals who benefit from tourism funds – for example, creating jobs within the industry and creating markets for locally manufactured agricultural products/products/services
- Natural assets, such as hot springs/mountains/forests/forests/forest resources, are used for thalassotherapy or other natural assets within the scope of the destination, which are easily accessible to tourists
- Because health tourism and healthy travel include the health of the planet, the destination must have substantial sustainability policies and practices
- Availability and accessibility for a variety of health professionals and practitioners, including those who provide holistic and alternative ways
- Featured hotel restaurants and independent restaurants offering healthy meals prepared by chefs dedicated to clean diets and working with local growers
- Offers a range of fitness-based activities and travel – such as yoga, hiking, cycling, fitness classes, kayaking, stand-up paddle boarding
- A physical environment that has somehow been free from the noise that has become “everyday life” in the 21st century
- Local DMO’s vision and commitment to continue to maintain the pillars of healthy tourism
There is nothing more important than letting consumers wait for clearly on their trips, and nothing more important to the sustainable development of healthy tourism. The WTA regards the 10-point standard as the necessary basis for any region that claims to be a “healthy destination” and recommends that the Tourism Commission, CVB and DMO intend to name or promote themselves, thus owning these basic assets and attributes, and having these basic assets and Attribute place.
“Marketing simple health products and/or strategic health plans is one thing. However, if the Tourism Board, General Assembly and Visitors Bureau (CVB) or Destination Marketing Organization (DMO) wants to launch National plans or initiatives to position a specific town or region as a healthy destination, the WTA calls on the organization to first and foremost to adhere to certain basic standards so as not to confuse travel consumers. In other words, use a “healthy destination” The right of the term should bear some responsibilities.”
